The global oral care industry is undergoing rapid transformation. With rising awareness of preventive dental hygiene, consumers no longer look for single-function products—they seek complete care solutions. This shift is creating exciting new opportunities for oral care brands. One such opportunity lies in offering Electric toothbrush & water flosser combination sets, a product format that not only meets diverse consumer needs but also helps increase the average transaction value. In this blog, we explore how scenario-based oral care product design, combined with strategic product bundling, is unlocking significant business potential for brands—and what this means from an oral care products factory perspective.
The Market Potential of Oral Care: More Than Just Brushes and Flossers
The market potential of oral care products is immense. According to industry research, global demand for electric toothbrushes and oral irrigators is growing at a CAGR of over 5%. However, what sets leading brands apart is not just quality—it’s the ability to sell solutions, not just products.
Consumers are upgrading: They’re moving from manual brushing to comprehensive oral care routines.
Retailers want value packs: Multiproduct bundles lead to higher shelf presence and consumer spend.
E-commerce favors sets: Online platforms reward bundled products with better visibility and upselling opportunities.
Offering an electric toothbrush & water flosser combination set taps directly into this trend.
Scenario-Based Oral Care Product Design: Tailoring for Consumer Routines
A critical driver behind combination sets is scenario-based oral care product design. Rather than creating standalone devices, brands are now designing sets based on use-case scenarios such as:
“Morning & Night Routine Kit”: Featuring a gentle cleaning toothbrush and a powerful flosser.
“Gum Care Essentials Set”: Designed for users with sensitive gums.
“Travel-Friendly Pack”: Compact and USB-rechargeable versions of both products.
By designing products that align with daily habits and lifestyle scenarios, brands provide added value—justifying a higher price point and improving customer loyalty.
Increasing the Average Transaction Value: More Than Just Upselling
While upselling is one way to increase the average transaction value, offering a bundled set does more:
Higher perceived value: Consumers feel they’re getting a complete solution at a better price.
Streamlined logistics: Easier for brands to manage packaging, shipping, and inventory through one SKU.
Cross-functional promotion: Introduce customers to a second product (e.g., flosser) they may not have purchased otherwise.
From the factory side, it also allows for efficient production and assembly planning, reducing costs and improving margins.
Oral Care Products Factory Perspective: What to Look for in a Manufacturer
For brands looking to launch a combination set, partnering with the right oral care products factory is critical. Here’s what to look for:
Integrated production capabilities: Can the factory manufacture both electric toothbrushes and water flossers in-house?
Scenario-based packaging expertise: Do they offer flexible, customized packaging solutions?
Experience in ODM/OEM: Are they familiar with developing cohesive, branded product sets?
Certifications & quality control: ISO, FDA, CE—ensuring your product can go global.
At the manufacturing level, combining multiple SKUs into a bundled set offers logistical and operational advantages—like shared components, synchronized QC protocols, and unified product documentation.
Conclusion: Bundled Solutions Are the Future of Oral Care
In today’s evolving market, brands that move beyond single products to holistic solutions are positioned to lead. The Electric toothbrush & water flosser combination set offers a strategic path to increase the average transaction value, deliver richer consumer experiences, and differentiate in a crowded market.
By leveraging scenario-based oral care products design and working closely with an experienced oral care products factory, brands can maximize impact, boost revenue, and secure a stronghold in the growing oral wellness economy.
Looking to launch your own oral care combination set? As an experienced factory partner, we provide end-to-end OEM/ODM services for electric toothbrushes, oral irrigators, and customized packaging. Contact us to explore product innovation opportunities for your brand.
