When Your Toothbrush Finally Understands You By the Sink in Phoenix, 5:47 a.m. The coffee maker hasn’t finished brewing. The Arizona sun isn’t even thinking about rising. Yet here, in the blue glow of a bathroom mirror, something quietly revolutionary is happening: Emma is actually enjoying brushing her teeth. This isn’t a scene from a tech commercial. It’s a Tuesday. For years, Emma—a marketing executive in Phoenix who splits her life between client calls and Pilates—treated her electric toothbrush like a necessary appliance. It buzzed. She brushed. It stopped. She left for work. Some mornings her gums felt raw. Other mornings she wasn’t sure anything had really been cleaned at all. She replaced brush heads when she remembered. She assumed this was just how oral care felt. Then her neighbor, a hygienist, mentioned a brand she kept seeing in patient feedback forms: Powsmart. Not because patients were complaining. Because they kept asking where to buy another one. The Problem with One Speed Fits All Here’s what the American oral care aisle doesn’t tell you: your teeth are not identical to your partner’s teeth. Your Tuesday morning is not your Sunday night. And a toothbrush that treats every surface, every gumline,…
