In today’s competitive oral care market, electric toothbrush manufacturers face increasing demand for both functionality and sustainability. A crucial part of the product design process lies in the OEM shell process, which directly impacts durability, aesthetics, cost, and environmental footprint. As a professional electric toothbrush factory, selecting the right shell material during the OEM shell material process is critical. This blog provides a full OEM shell process comparison of ABS, PP, and bio-based plastics to help you make an informed choice.

ABS – The Standard Choice in Electric Toothbrush Manufacturing

ABS (Acrylonitrile Butadiene Styrene) is one of the most widely used materials in electric toothbrush shells. Its popularity stems from a solid balance of strength, rigidity, and processability.

Advantages:

High impact resistance

Smooth surface finish, ideal for painting or UV coating

Consistent in injection molding and mass production

Disadvantages:

Derived from petroleum, not environmentally friendly

Heavier than other plastic options

ABS remains the go-to option for premium-looking products with complex designs. It is still a favorite for many OEM projects seeking durability and a refined appearance in electric toothbrush shell customization.

PP – A Lightweight and Cost-Effective Alternative

Polypropylene (PP) is often used for more economical toothbrush models. It offers sufficient durability for daily use and is easier to recycle than ABS.

Advantages:

Lower cost

Lightweight and chemically resistant

Good fatigue resistance

Disadvantages:

Less rigid and not as premium-looking as ABS

Poor paintability, limiting aesthetic options

PP is recommended when cost-efficiency and weight reduction are priorities. For manufacturers targeting mass-market segments, PP remains a practical option within the OEM shell material selection.

Bio-Based Plastics – The Rising Star in Sustainable Oral Care

With the growing push toward sustainability, bio-based plastic toothbrush solutions have become a hot topic in the industry. These materials are derived from renewable sources such as corn starch or sugarcane.

Advantages:

Eco-friendly, significantly lower carbon footprint

Suitable for brands with green or natural positioning

Some bio-materials are compostable or biodegradable

Disadvantages:

Higher raw material costs

May require special processing equipment

Limited strength and heat resistance compared to ABS

As consumer awareness grows, integrating bio-based plastics into your product line can be a valuable differentiator. For OEMs and brands focused on eco-conscious consumers, this is a forward-thinking material choice.

OEM Shell Process Comparison: Key Differences in Manufacturing

This shell process comparison helps clarify the suitability of each material based on your brand’s positioning, pricing, and sustainability goals.

How to Choose? Matching Material to Product Positioning

Choosing the right OEM shell material should align with the toothbrush’s market tier, user expectations, and brand values. Here’s a simplified selection guide:

Premium Market → ABS for sleek design and top-tier feel

Mass Market → PP for cost-effective, functional solutions

Eco-Friendly Market → Bio-based plastics for sustainability-conscious users

Your material choice affects not just product performance but also how your brand is perceived in the market. That’s why electric toothbrush factories must consider both technical and strategic dimensions when making material decisions.

Conclusion: Material Innovation is Product Differentiation

As the oral care market evolves, the materials used in electric toothbrush manufacturing are becoming just as important as the technology inside. Whether you’re prioritizing durability, cost, or environmental responsibility, there is a shell material that matches your needs. By understanding the trade-offs between ABS, PP, and bio-based plastic toothbrush options, you can make smarter decisions during your OEM electric toothbrush shell customization process.

Partnering with an experienced electric toothbrush factory ensures that your OEM project gets the best guidance in material selection, process optimization, and sustainable innovation.

Need help deciding on the best shell material for your next OEM project? Contact us today for expert recommendations and sample evaluations. https://www.powsmart.com/product/electric-toothbrush/