How to Create High-premium Oral Care Products through the Concept of “Treating Yourself Well”?
The global personal care industry is undergoing a shift. Consumers are no longer just looking for functional products—they are investing in experiences that reflect a lifestyle of self-respect and elevated standards. This consumption mindset, often described as the business idea of “Treating Yourself Well,” is rapidly influencing the oral care consumption upgrade trend. From smart electric toothbrushes to